Nike Live launches Nike by Dubai Hills


Sportswear brand Nike has opened its latest store in the Middle East and North Africa at Dubai Hills. The new Nike by Dubai Hills store, located on the ground floor, Dubai Hills Mall opened on April 1st. 

Nike by Dubai Hills is the second store to launch the Nike Live concept in the UAE, bringing together the motifs of community, technology and fitness into one location. As part of the global rollout, each Nike Live store offers a one-of-a-kind, digitally-enabled space, specifically designed and curated to provide the ultimate localised brick-and-mortar shopping experience.

Nike by Dubai Hills’ launch will also feature an original artistic full store wrap, ‘Designed From Her, For All’. The artwork was commissioned by Nike by a celebrated Brazilian artist, to celebrate Nike Live’s commitment to inclusivity, diversity and human connection.


The store spans 538 square metres, split into three main zones – the Welcome Area, Living Room and Kitchen, each with dedicated teams to make the shopping experience as seamless as possible, providing customers with a community first approach in a unique environment. The store offers Men, Women and Kids access to Nike’s iconic fitness and fashion portfolio and personalised service.

Designed to be a focal point for the neighbourhood, Nike by Dubai Hills is also launching a series of community-based initiatives for running, training,  yoga & skateboarding enthusiasts provided by Nike Coaches, Trainers & Partners.

The newly opened Dubai Hills Mall is located off Umm Suqeim Road, serving the Dubai Hills community, JVC, Arabian Ranches, Studio City, Motor City & Town Square.

The Nike store will be open seven days a week from Sunday – Thursday 10 am to 10 pm and Friday – Saturday 10 am to 12 am.