Saudi Arabia – A golfing destination awakens
With a world-class, internationally renowned professional golf tournament on a stunning new course, Saudi Arabia is beginning to realise its potential as a burgeoning golf...
adidas launches its new ‘Feel The Boost’ with a fresh line of colourways
adidas Running has announced a fresh line of colourways for the iconic Ultraboost 19 - a reimagined and redesigned version of the brand’s leading...
La Fabrique Sports Bar – A sports bar with a twist
If you’re looking for mouthwatering food in a chic, contemporary bar with fantastic deals and a quirky urban vibe, La Fabrique Sports Bar at...
adidas Football launches the Hard Wired pack featuring Salah and Messi
adidas Football reveal the Hard Wired pack, a striking colour refresh for each of the four adidas boot silos - COPA, PREDATOR, X and...
adidas Originals announces the reinterpreted ‘90s OZWEEGO silhouette
adidasOriginals introduces the OZWEEGO silhouette - a new interpretation of the lightweight and comfortable 90s cushion runner, debuting a new silhouette that was evolved...
adidas and Arsenal introduce a progressive new era with 2019/20 home kit
adidas Football and Arsenal today launch a progressive new era for the London club. Revealing a fresh new home strip design that nods to...
adidas creates Pulseboost HD for urban runners
Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and...
adidas NEMEZIZ 19 – balance and agility on a new level
We managed to get our hands on the new adidas NEMEZIZ 19 and we have a feeling they're going to be a big hit with footballers...
FC Bayern reveal 2019/20 adidas Football Home Kit
adidas Football reveal the new FC Bayern home kit for the upcoming 2019/20 season, featuring a unique diamond design that pays homage to the forward-thinking architecture and unrivalled...
adidas Nite Joggers take over the UAE
adidas Originals introduces the reflective Nite Jogger silhouette, a progressive design incorporating classic archival cues with modern lines. Inspired by the brand’s first foray into hi-vis technology, the...
Events
DXB Snow Run is a big hit as registrations close within...
The DXB Snow Run, the first of its kind in the world, has received an overwhelming response from members of UAE’s enthusiastic sports-loving community,...
