Today, adidas kicks off its partnership with the Saudi Arabian Football Federation (SAFF), with the official launch of the team’s home and away jerseys.
Inspired by the palm tree featured in the national emblem, the home jersey embodies the country’s growth, vitality, and prosperity with a touch of gold-like accents, adding elegance and a premium feel that will standout both on and off the field.
The women’s national team will be wearing a slightly different jersey to the men’s team, with the home kit featuring a unique variation of the same palm tree-inspired design. This comes as the women’s team achieve another major milestone by becoming an official FIFA ranked nation for the first time in their history, further showcasing the federation’s commitment to the growth and development of women’s football in the Kingdom.
The white away jersey features dark green sleeves inspired by the country’s flag, with the iconic adidas three stripes in gold. Both jerseys celebrate Saudi Arabia’s relationship between culture and football and is a must-have for all fans.
Working together towards a common goal and vision, adidas cements the launch of the new kits with its “Weaved as One” campaign, which pays homage to the fabric of Saudi culture while simultaneously highlighting themes of unity within football communities and beyond.
The inspirational campaign film follows men’s national team players, Mohammad Al Owais, Hassan Tambakti, Hattan Bahbri and Abdulelah Al Amri and women’s national team players Farah Jefry, Al Bandari Mubarak and Dalia Adel as they journey through Riyadh to present the official jersey to members of diverse communities that make up the DNA of Saudi heritage and sports culture.
From the camel herding community of Northern Riyadh who have dedicated their lives to one of the oldest sports in the nation, to the women making waves at the forefront of the motorsports and rally racing industry, and finally the city’s passionate gaming and e-sports enthusiasts – each community is presented with the opportunity to be among the first to wear the jersey as a symbol of togetherness.
The kit launch is the first in a four-year partnership between adidas and SAFF at a time where football continues to grow drastically at all levels across the country. The men’s team performed on the world’s biggest stage with their 2-1 win over Argentina at the FIFA World Cup, while the U-23 team won the 2022 Asian Cup while conceding zero goals. 2022 also saw the establishment of three new age groups (U-16, U-18, U-19) as part of the Kingdom’s investment in establishing a clear player pathway to the first team. In addition to the women’s team being a FIFA ranked nation for the first time, the growth of women’s football will be further enhanced through the introduction of a U-17 team.
Both the home and away kits feature sweat-wicking, moisture absorbent AEROREADY technology and specially placed breathable mesh inserts, keeping the players feeling comfortable while competing on the pitch and fans feeling comfortable while showing their support. The range is also made using 100% recycled materials, continuing adidas’ commitment to help end plastic waste.
