adidas launches its new ‘Feel The Boost’ with a fresh line of colourways

adidas

adidas Running has announced a fresh line of colourways for the iconic Ultraboost 19 – a reimagined and redesigned version of the brand’s leading running shoe – set to hit stores across the GCC in less than a week. 

The latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness.

The new colourway joins existing lines that were recently celebrated through localised imagery, with fitness and running influencers showing how adidas helps boost their workout.

The imagery features fitness enthusiasts Lilly Sabri and Karen Mattar running alongside adidas Runners Enas Ashry and Nura Arabi, both of whom were sporting the new adidas hijab. They were joined by adidas athletes Walid Yari and Peter Barron, plus adidas Runners captain, Lee Ryan, as they embarked on an early morning run across the iconic Meydan Bridge in Dubai.

adidas designers and product developers worked with thousands of runners worldwide to totally reinvent the running shoe. Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter reimagined silhouette with more energy return.

The brand-new Torsion Spring propels you forward effortlessly, whilst the knit upper has a second-skin fit built with motion-weave technology for adaptive stretch and support. Dual-density cushioning delivers medial support and the result of this high-tech configuration is a shoe that gives you confidence and blasts back more energy as it moves with you, resulting in the ultimate running experience.

The new line will be available in adidas stores across the GCC from Thursday 10th October.