adidas Running have shared the impact of the $1 million raised in 2018 from Run For The Oceans, in line with the confirmation of the brand achieving its increased goal this year of raising $1.5 million on World Oceans Day, June 8, 2019.
In 2018, adidas created a global movement with Run For The Oceans, uniting nearly one million runners from around the world and raising $1 million for long-term partner Parley for the Oceans. To date, the money raised has helped directly educate and empower 100,000 youth and their families who are living in coastal areas affected by plastic pollution to take action as part of the Parley Ocean School Program. The partnership saw five million pairs of shoes created using recycled ocean plastic in 2018 alone.
In 2019, adidas is upping the pace of change. The introduction of the 2019 Parley range will see the company produce a landmark 11 million pairs of shoes using upcycled marine plastic waste and the campaign this year united more runners in more locations than ever before to lace up and Run For The Oceans on June 8th.
adidas Running set an increased goal of $1.5m for 2019, which was achieved by runners across the globe clocking up 1.5million kilometers between June 8 and 16, and every dollar going towards the next phase of the partnership with Parley Ocean School and the development and launch of the Parley youth activist platform.
#RunForTheOceans – update ⚓️@adidasRunning achieved their target of $1.5m for 2019. Every dollar has gone towards the next phase of the partnership with Parley Ocean School and the development and launch of the Parley youth activist platform. https://t.co/Wjetx8v1gS pic.twitter.com/vrFaFMzvq3
— Sport & Fitness ME (@SFME_Mag) June 27, 2019
With the aim of engaging more young people than ever before and inspiring long-term behavior change, the platform will host a digital curriculum which equips schoolchildren with the skills, tools and knowledge required to protect the planet’s oceans. It will also act as a digital space where young people can come together, share ideas and gain access to events, mentors, and tools. Sign-ups opened for the Parley youth activist platform on World Ocean Day (June 8), with the goal of bringing the Parley Ocean School Program to a global level.
Alberto Uncini Manganelli, General Manager Running, adidas, said: “The marine plastic crisis we’re facing has become critically urgent. We effect it daily through the plastics we use and throw away. Every minute, the equivalent of a dump truck of plastic waste enters our oceans and by 2050, this could mean there may be more plastic than fish in the world’s oceans. We know the stats and we’re aware of the issue. Now we need action. adidas x Parley has helped spread awareness of the crisis facing our oceans but also contributed to finding solutions. Back in 2016, we created the first performance products with recycled ocean plastics and went on to produce six million pairs of adidas x Parley shoes by 2018, with a goal of making 11 million units this year, intercepting vast amounts of plastic from entering our oceans. We’ve come a long way and won’t stop there. As a business we have committed ourselves to use only 100% recycled polyester by 2024. We are challenging our business and those around us to think about the decisions they make and how they impact the future, of not just our industry but our planet.”
Cyrill Gutsch, Founder and CEO, Parley for the Oceans, said: “Run for the Oceans is an opportunity to celebrate the oceans, a place where runners unite to dedicate their time and energy and generate investment towards saving our oceans – this year, for our new activist platform, a global stage for the next generation of creators, leaders and thinkers. As the voice of our future, our youth make the most convincing teachers and best ambassadors, educating parents, industry leaders and politicians, and using media in the most native way. Youth are our biggest hope, since they are driven by the strongest of all motivations: their own survival. We are more than grateful for the generous support of our founding partner adidas. It allows us to grow the movement into a superstorm of change.”
For more information visit adidas.com/runfortheoceans.
Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter and using #RunForTheOceans.