adidas creates Pulseboost HD for urban runners
Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and...
adidas NEMEZIZ 19 – balance and agility on a new level
We managed to get our hands on the new adidas NEMEZIZ 19 and we have a feeling they're going to be a big hit with footballers...
FC Bayern reveal 2019/20 adidas Football Home Kit
adidas Football reveal the new FC Bayern home kit for the upcoming 2019/20 season, featuring a unique diamond design that pays homage to the forward-thinking architecture and unrivalled...
adidas Nite Joggers take over the UAE
adidas Originals introduces the reflective Nite Jogger silhouette, a progressive design incorporating classic archival cues with modern lines. Inspired by the brand’s first foray into hi-vis technology, the...
Embrace bliss during Ramadan at The Burj Club
The Burj Club invites guests and residents to refresh and re-energise with a range of experiences and membership offers this Ramadan. Offering breath-taking views...
Make a Run for It with the adidas UltraBoost 19
Runners need shoes that can handle it all and the new adidas UltraBoost 19 is your best fit. Whether you’re taking on the...
adidas Football launches new Exhibit Pack worn by the likes of Salah, Bale and...
adidas Football has today launched the latest Exhibit Pack including X18+, NEMEZIZ 18+, COPA 19+ and Predator 19+. A boot designed to unleash the...
Catch all the Super Bowl action at Perry & Blackwelder’s (P&B)
Super Bowl fans are invited to catch all the action at Perry & Blackwelder’s (P&B), Dubai’s original smokehouse, located at Souk Madinat...
‘Magnificent Seven’ prepare for FIFA Club World Cup UAE 2018 glory
The FIFA Club World Cup UAE 2018 is here and Abu Dhabi and Al Ain are all set to host eight thrilling matches from...
adidas launches the CONTINENTAL 80 as part of the Yung Series!
Capturing the retro look of '80s tennis style, the Continental 80 sneaker is presented in fresh new colourways, showing off a two-tone stripe on the side and a...
Events
Major stars complete inaugural Abu Dhabi Hero Challenge line up
Major winners Louis Oosthuizen and Danny Willett and rising star Viktor Hovland complete a world-class line up as the Hero Challenge arrives in Abu...
